It's official: Blush is back!

It's official: Blush is back!

Blush has been making an unlikely comeback since its heyday in the '70s and '80s, when bold makeup was all the rage. Once again, blush is a symbol of being naturally cool. Here you'll find out what's all the buzz about it.

Makeup was always a reflection of the times. Since Rhianna made a statement wearing her bright-pink blush on the Met Gala red carpet in 2017, it became clear blush was ready to make a revival. So, it's no surprise that blush is having a comeback after the long months living indoors, without the inspiration of others and opportunities to wear makeup. According to celebrity makeup artist Mario Dedivanovic (you know him as Kim Kardashian's go-to for glam), blush is a direct reflection of post-COVID energy. "After over a year of lockdown, we're more attracted to bright, daylight, happiness — basically anything that's not dark and inside," he explains. "When it comes to makeup, people want to look sun-kissed and healthy, and you can create that effect using a bit of blush."

Blush is the easiest way to add a pop of colour to create a fresh and healthy face. Blush creates a naturally radiant finish that works perfectly to lift and brighten the complexion and the new generation cream blushes are bringing back the makeup in a fresh way, with easy-to-use blendable formulas that create a second-skin effect. The cool part of using blush is that it allows you to build up the intensity of the colour without losing your skin's natural luminous texture. Unlike bronzer, blush can not only add warmth and a hint of flush, but it can also add extra dimension through colour.

However, blush today is not what it used to be—and we mean that in the best way possible. Forget about chalky rouges or ingredients that can be harmful to both the body and the environment. That is the idea behind the science to develop the Seeds of Colour line of makeup and what differentiates it. In the clean, natural space of nowadays blush also happens to be good for you, too.

Seeds of Colour recent unique extraction technology for coloured plant pigments and other highly antioxidant botanical extracts allowed us to develop a line of cosmetics based on certified organic products. Using superfoods like blueberries, blackcurrants, beetroots, and coconut oil as ingredients, SoC makeup is going to nourish your skin, helping you glow from the inside out, and outside in. "A truly clean makeup product is going to nourish your skin", says Steve Taylor, the Cambridge PhD scientist responsible for our innovative science.

Our range of multi-use colour blush was developed with vivid colours, a wide range of skin tone options, and long-lasting staying power. You can apply it with your fingertips to just give a slight whisper of colour to your cheeks, or you can pack it on with a denser brush to really amp up the intensity. You can just do the apples of your cheeks to look youthful and lifted or drape it back toward your contour and into your brow bone for a more editorial effect.